January 16, 2026
In this episode of The Mid-Market Multiplier, we sit down with multi-time founder Kate Boyer as she shares the entrepreneurial journey behind building the Anatomie brand and the operating principles that helped her scale. Kate emphasizes that strong core values, grassroots marketing, and personal customer relationships are foundational to durable growth—and that speed in customer service is a direct signal of respect for the customer’s time. She describes entrepreneurship as a constant cycle of learning and adaptation, where leaders must stay agile as markets evolve.
Kate also makes a clear case for embracing technology, especially AI, as a competitive advantage for mid-market companies. She explains how AI can improve efficiency in areas like design, marketing, and customer engagement, enabling faster decisions and more responsive execution.
Her advice to CEOs is practical: start small, focus on eliminating inefficiencies, and lead by example so teams feel confident adopting new tools. Throughout the conversation, she highlights curiosity and adaptability as the most important traits to hire for, noting that the easiest part of AI adoption is getting started—the real challenge is committing to it and scaling with consistency.
If we're a mid-market company, it means we're stuck. So let’s use this to amplify what we’ve done and improve how we get to the next level.
Kate Boyer is the Co-Founder and Board Member of Anatomie, a global leader in designer travel wear and an early pioneer of the athleisure movement. Born and raised in Budapest, Hungary, she came to the United States as a first-generation immigrant and went on to build Anatomie into a disruptive omnichannel business with a national network of VIP stylists, owned retail, e-commerce, and hundreds of wholesale accounts. As CEO for 18 years, Kate has led Anatomie to earn recognition on the INC. 5000, became the first and only apparel brand recognized by the Forbes Travel Guide, and was named one of the most disruptive brands by IAB. She has also been in the Top 50 Women Business Leaders in Florida since 2018.
A multi-time founder and advisor, Kate also co-founded La Leyenda, the world’s first luxury sipping mezcal club, and Rosi Dreams, her female-founded, USA-made beauty brand designed for travel retail. Boyer is deeply committed to empowering other female founders and serves as a Strategic Advisor to USFTI and STS Capital Partners, supporting leaders in achieving extraordinary exits.
Chris Happ is the CEO of VirtuousAI, where he’s pioneering a new era of execution for mid-market businesses with BAIO—the world’s first Business Automation, Intelligence & Outcomes platform. A serial entrepreneur and seasoned technology leader, Chris has spent his career transforming how companies operate, scale, and win with data.
Driven by a deep understanding of the challenges mid-sized businesses face, Chris launched VirtuousAI to close The Execution Gap, the costly distance between a company’s strategic goals and its ability to deliver. Under his leadership, VirtuousAI is redefining how businesses compete in the AI era: not by outspending the giants, but by out-executing them. His mission is to empower mid-market leaders to move faster, work smarter, and achieve measurable outcomes that drive sustainable growth.
Before founding VirtuousAI, Chris built and exited multiple successful ventures at the intersection of finance, supply chain, and enterprise software. His background blends deep operational knowledge with a visionary approach to automation and business intelligence, making him a trusted voice on the future of work, data, and strategic AI.
