August 1, 2025

B2B Marketplace Case Study

Closing the Execution Gap in Wholesale Retail—Smarter Targeting, Lower CAC, 20% Customer Growth

Challenge

A leading wholesale marketplace, wanted to increase GMV and revenue by identifying and acquiring more high-value buyers. But traditional targeting methods and static segmentation models weren’t delivering results fast enough — or at scale.

Signals

With BAIO, the B2B wholesaler unified firmographic data, platform behavior, and third-party intent signals to create a real-time picture of their ideal buyer — not just who they were, but how they behaved and where they were in their decision journey.

Automation

BAIO activated this intelligence by automatically launching hyper-targeted campaigns that adjusted based on performance. The platform continuously measured feedback, refined outreach, and optimized conversion — all without additional headcount or manual intervention.

Outcome

Within months, the wholesaler cut its Customer Acquisition Cost (CAC) in half while driving a 20% increase in new high-value buyers. By embedding strategic AI at the core of its growth strategy, the company scaled smarter — and faster.

BAIO didn’t just help us see who to go after. It helped us go after them—at scale, in real time, and with precision.

— Wholesale Marketplace Executive Team

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