August 1, 2025
Fast-growing e-commerce fashion brand Mugsy set out to increase revenue by focusing on Customer Lifetime Value (LTV) optimization. But Mugsy needed a smarter way to identify high-potential buyers and align inventory planning accordingly. Enter VirtuousAI.
Using BAIO, Mugsy connected e-commerce and campaign tracking data with VirtuousAI’s proprietary demographic and market intelligence to surface real-time signals on buyer intent and segment potential.
BAIO’s intelligent models predicted which first-time buyers were most likely to become loyal, high-LTV customers, then triggered personalized SKU-based campaigns tailored to their preferences and behaviors. Simultaneously, it forecasted inventory needs 30, 60, and 180 days out based on predicted purchasing patterns.
Mugsy’s first use case delivered 8X ROI from increased revenue while lowering total marketing spend. The LTV-based pricing model was validated, and BAIO-powered inventory forecasting is now driving smarter operations with a 3-month ROI timeline.
Our best customers are worth everything, but finding and scaling those relationships was the challenge. With BAIO, we finally could identify potential buyers early and engage them. Not only did we grow revenue, we did it while spending less. That’s the kind of AI outcome every growth-focused brand is chasing.
— Leo Tropeano, Founder & CEO of Mugsy Jeans
